Deploying 3D models across various platforms is a standard requirement for modern industrial companies. This topic explores how industry leaders structure their 3D pipelines to generate engaging interactive experiences across multiple devices using the same configurable product.

The hidden cost of fragmented workflows

Creating interactive experiences, whether for online configurators, virtual showrooms, or VR design reviews, often forces industrial teams to prepare and optimize 3D data specifically for each target platform. This fragmented workflow multiplies costs, lengthens production times, and weakens the visual consistency of the products.

Achieving digital continuity through a single source

Centralizing data preparation around a single configurable product using the Visual Twin resolves this fragmentation. This approach guarantees perfect digital continuity because the 3D model is created only once to be deployed everywhere. It ensures flawless and consistent visual quality across all sales or validation channels.

Real-world industrial applications

Several industry leaders have successfully implemented this unified approach to maximize the ROI of their 3D assets. Airbus uses this method for aircraft cabin exploration and customization in VR, AR, and CAVE environments. Brands like Zodiac Nautic and Sulpie use it for their web configurators. Renault relies on it for an omnichannel deployment that ranges from mobile device configurations to virtual showrooms and dealership kiosks.

Scaling your 3D content efficiently

Transitioning from platform-specific data preparation to a centralized Visual Twin strategy allows industrial teams to maintain absolute visual consistency while scaling their 3D content deployment efficiently across any device.

Watch our latest video compilation showcasing these remarkable achievements here:

How do you currently manage the multichannel deployment of your configurable 3D models?

Share your feedback and processes in the comments below! 👋🏻